HEATHER CELORIA

Hi there!
I'm a communications professional leading creative
projects and people.

 
Heather-WEB.jpg

About Me

History of orchestrating successful communications strategies and marketing initiatives designed to undergird brand objectives, create culture, and increase revenue. Exceptional wordsmith.

Refined relationship-building skills with internal corporate communications, team building and training, and public relations education and experience.

Experience leading with more than fifteen years of project management know-how.

Resume

Highlights

Currently managing a complete rebrand and merger of two large commercial real estate brokerages

$1 million budget responsibility

Chairman’s Award for Internet Marketing, New York Times Company

Managed internal corporate communications for over 17,000 employees internationally

Published writer

 

Experience

Marketing Manager
SVN | Saunders Ralston Dantzler
2017 to present

In my current role, I develop strategy and manage a team of eight full-time professional marketing staff plus part-time contractors, and external vendors to create, execute, and assess marketing efforts for two large commercial real estate companies.

  • Currently managing all marketing, press relations, and communications involved in the rebrand and merger of two large commercial real estate brokerages.

  • Direct and develop a full spectrum of marketing, advertising, and public relations initiatives using print, video, social media, SEO, mobile, content, and email marketing.

  • Assess and compile marketing technology stack including CMS, CRM, and project management systems to create identifiable production and process improvements.

  • Write, edit, and clarify the voice of corporate communications and produce compelling special projects to pitch services and market unique properties.

Marketing Consultant
3C Media Services &
Celoria, Inc.
2004 to 2015

I founded creative boutiques for marketing, communications, and production services. I worked with a variety of clients on projects including web development, design, and social media. When working in teams, my primary focus was on consulting with clients to develop strategy, project management, and writing.

  • Assisted companies with technology to implement comprehensive communications strategies with improved process automation.

  • Wrote marketing content for multiple businesses to produce web sites, brochures, sales materials, white papers, press releases, social media posts, and video production scripts.

  • Remotely produced monthly magazine and launched a local publication. 

Internet Marketing Manager
The Ledger/
The New York Times Co.
1999 to 2004

As one of the first internet marketing professionals in the New York Times Regional Newspaper Group, I created streams of revenue for a local newspaper’s newly-established online presence.

  • Received New York Times Chairman’s Award for innovative internet marketing strategies.

  • Developed multiple lines of new business and shared best practices with other NYTimes publications.

  • Functioned at 30% over profitability budget.

  • Trained sales teams of up to 50 people in new technologies.

  • Managed multiple technology vendor relationships.

Corporate Communications Specialist
BREED Technologies, Inc.
1998 to 1999

I was responsible for employee communications for an international automotive safety systems company. I designed employee communications programs for global manufacturing company with over 17,000 employees in 13 countries.

  • Designed employee communications programs for a global manufacturing company with over 17,000 employees in 13 countries.

  • Coordinated creation of company’s first intranet and played a key role in the redesign of the external web site.

  • Coordinated United Way campaign and doubled pledge from the previous year.

 

Education

B.S. Public Relations
with Minor in Business Administration
University of Florida
1993

Master of Divinity
Asbury Theological Seminary 2016

 

Professional & Community Activities

Affordable Housing Review Committee
City of Lakeland
Feb 2019 to present

Affordable Housing Advisory Committee
City of Lakeland  
Sep 2017 to present

American Marketing Association
Member 2018-19

Nominee for Leadership Lakeland
Class of 2017-2018

 

Business Skills

Marketing 

Communications

Public Relations

Writing

Content Development

Digital Marketing

Project Management

Team Management

Training

Vendor Management

Content Marketing

Database Marketing

Direct Mail

Publications

Event Management

Business Development

B2C E-Commerce

Technology Skills

HubSpot

Adobe Creative Suite 

TeamGantt

Trello

Google Analytics

Contact Management Systems 

Wordpress

Squarespace

Facebook

Twitter

LinkedIn

Instagram

Mailchimp

Wufoo

Hootsuite

Youtube

Google PPC

 
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Testimonials

Heather Celoria is a creative collaborator who I was happy to have on my team at theledger.com. Her skill at crafting effective marketing campaigns was supplemented by a can-do spirit and positive personality that made her a joy to work with. Heather keeps up with media and technology trends and is eager to incorporate them as she identifies new vehicles to reach desired audiences. She values quality and is gifted in creating words and images that set the correct tone. I am pleased to recommend Heather Celoria as a creative professional who will add to a team’s esprit de corps.
— Barry Friedman, Editor and Publisher of lkldnow.com
Heather’s mastery of written communication has been beneficial to our company and helped us to deliver key messages for our clients.
— Jim Carlton, NFocus Visual Productions
You will be hard pressed to find a digital media marketing consultant as talented as Heather. She approaches your challenges strategically, creatively and with persistence, and this results in Aha! moments and solutions that can become operational rather than just being good ideas. Add to this her graciousness, intuitiveness and great sense of humor, and you have a consultant you will not hesitate to call on for your projects.
— Gretchen Hastings, Director of Connectional Relations Florida Conference of United Methodist Churches