History of orchestrating successful communications strategies and marketing initiatives designed to undergird brand objectives, create culture, and increase revenue. Exceptional wordsmith.
Refined relationship-building skills with internal corporate communications, team building and training, and public relations education and experience.
Experience leading with more than fifteen years of project management know-how.
Currently managing a complete rebrand and merger of two large commercial real estate brokerages
$1 million budget responsibility
Chairman’s Award for Internet Marketing, New York Times Company
Managed internal corporate communications for over 17,000 employees internationally
SVN | Saunders Ralston Dantzler
2017 to present
In my current role, I develop strategy and manage a team of eight full-time professional marketing staff plus part-time contractors, and external vendors to create, execute, and assess marketing efforts for two large commercial real estate companies.
Currently managing all marketing, press relations, and communications involved in the rebrand and merger of two large commercial real estate brokerages.
Direct and develop a full spectrum of marketing, advertising, and public relations initiatives using print, video, social media, SEO, mobile, content, and email marketing.
Assess and compile marketing technology stack including CMS, CRM, and project management systems to create identifiable production and process improvements.
Write, edit, and clarify the voice of corporate communications and produce compelling special projects to pitch services and market unique properties.
3C Media Services &
2004 to 2015
I founded creative boutiques for marketing, communications, and production services. I worked with a variety of clients on projects including web development, design, and social media. When working in teams, my primary focus was on consulting with clients to develop strategy, project management, and writing.
Assisted companies with technology to implement comprehensive communications strategies with improved process automation.
Wrote marketing content for multiple businesses to produce web sites, brochures, sales materials, white papers, press releases, social media posts, and video production scripts.
Remotely produced monthly magazine and launched a local publication.
Internet Marketing Manager
The New York Times Co.
1999 to 2004
As one of the first internet marketing professionals in the New York Times Regional Newspaper Group, I created streams of revenue for a local newspaper’s newly-established online presence.
Received New York Times Chairman’s Award for innovative internet marketing strategies.
Developed multiple lines of new business and shared best practices with other NYTimes publications.
Functioned at 30% over profitability budget.
Trained sales teams of up to 50 people in new technologies.
Managed multiple technology vendor relationships.
Corporate Communications Specialist
BREED Technologies, Inc.
1998 to 1999
I was responsible for employee communications for an international automotive safety systems company. I designed employee communications programs for global manufacturing company with over 17,000 employees in 13 countries.
Designed employee communications programs for a global manufacturing company with over 17,000 employees in 13 countries.
Coordinated creation of company’s first intranet and played a key role in the redesign of the external web site.
Coordinated United Way campaign and doubled pledge from the previous year.
B.S. Public Relations
with Minor in Business Administration
University of Florida
Master of Divinity
Asbury Theological Seminary 2016
Professional & Community Activities
Affordable Housing Review Committee
City of Lakeland
Feb 2019 to present
Affordable Housing Advisory Committee
City of Lakeland
Sep 2017 to present
American Marketing Association
Nominee for Leadership Lakeland
Class of 2017-2018
Adobe Creative Suite
Contact Management Systems